The name PickUpAShift was always a mouthful and perhaps not easy to remember. The phrase did, however, resonate well with the  industry.   But when it became apparent that the name was creating confusion in the minds of potential customers, we knew that PickUpAShift was going the way of Lew Alcindor. 
As we continued to work on the Company then known as PickUpAShift, the product evolved.  [...]

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How does a company choose a name? How does a website choose a name?
In researching this topic, I can across a web page titled “37 Ways to Name a Company” which lists, well, 37 ways to name a company. The first five on the list are:

Make a name for yourself (Macy’s)
List your partners (Sears, [...]

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