The process of creating our slogan (Uniting the Service Industry) was enlightening in many ways.  For one, it was formative in setting our core goals.  Since then, we’ve been operating under the following mission statement:  Simplify life for the service industry by uniting it. 
 
With a name, logo, slogan, and mission statement, the next step was sales and marketing materials.   Initially, [...]

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I’ve been asked a few times, “How did you find your partners for Servinity?”  Well, the following is a list of my partners, their Servinity roles, and how I came to work with them, listed in the chronological order of my startup life.  
Adam Wolf, Strategic Advisor:   Adam and I went to college together and was my founding [...]

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We are pleased to announce that Dr. Klaas Baks has joined our Advisory Board. 
Klaas is a Professor of Finance at The Goizueta Business School at Emory University and the research director of the Emory Center for Private Equity and Hedge Funds.  His research and teaching focuses on issues in venture capital, private equity, entrepreneurial finance and [...]

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They tell me blogs are supposed to be short; that my last post was too long.  Ok, here’s all you need to know for this one:  The following are Servinity logos we were considering before deciding on the final version you see at the top of this page:
 
 

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The name PickUpAShift was always a mouthful and perhaps not easy to remember. The phrase did, however, resonate well with the  industry.   But when it became apparent that the name was creating confusion in the minds of potential customers, we knew that PickUpAShift was going the way of Lew Alcindor. 
As we continued to work on the Company then known as PickUpAShift, the product evolved.  [...]

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This post was supposed to be about the name “Servinity” – how we came up with it, what the other options were, and what it means. But an interesting question came up after the last post: What would our business have looked like if we had kept the name “Pick Up A Shift”?

 
As it [...]

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How does a company choose a name? How does a website choose a name?
In researching this topic, I can across a web page titled “37 Ways to Name a Company” which lists, well, 37 ways to name a company. The first five on the list are:

Make a name for yourself (Macy’s)
List your partners (Sears, [...]

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Servinity is up and running! Well, not the site, but the business. In the last week we completed our first round of financing, moved into a new office, and hired our first employee.

If you don’t yet know about Servinity, here’s the big picture: Servinity is an online [...]

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