The process of creating our slogan (Uniting the Service Industry) was enlightening in many ways.  For one, it was formative in setting our core goals.  Since then, we’ve been operating under the following mission statement:  Simplify life for the service industry by uniting it. 
 
With a name, logo, slogan, and mission statement, the next step was sales and marketing materials.   Initially, [...]

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Well, almost.
Servinity entered a business plan competition - GRA/TAG Business Launch ‘08.  As part of the competition, we had the opportunity to film a one minute “pitch” video.  Rather than having me bore the camera with an explanation of our comprehensive employer-employee managerial tools, we chose, instead, to use that time to create a psuedo-commercial.  Our [...]

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Back to the evolution of Servinity. After settling on a name and logo, the next task at hand was a slogan. 
 
(Quick side note - the primary “task at hand” was always the development of the site itself but I will save those stories for later posts.  Some stories, like the debate over which font to use for employee profiles, [...]

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