This post was supposed to be about the name “Servinity” – how we came up with it, what the other options were, and what it means. But an interesting question came up after the last post: What would our business have looked like if we had kept the name “Pick Up A Shift”?

 
As it [...]

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How does a company choose a name? How does a website choose a name?
In researching this topic, I can across a web page titled “37 Ways to Name a Company” which lists, well, 37 ways to name a company. The first five on the list are:

Make a name for yourself (Macy’s)
List your partners (Sears, [...]

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Servinity is up and running! Well, not the site, but the business. In the last week we completed our first round of financing, moved into a new office, and hired our first employee.

If you don’t yet know about Servinity, here’s the big picture: Servinity is an online [...]

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